Market Samurai Tour – Keyword Research Module
29 Oct
Market Samurai (introduced in The Challenge) is the ultimate internet marketing tool for your business. We’ve already talked about it several months ago, but now it’s time for a more detailed overview of Market Samurai, starting with the first module called Keyword Research.
Keyword Research Module
As the Alpha and the Omega of any venture online, the Keyword Research Module is very well placed on the first spot.
Choosing the right keywords is one of the necessary conditions you have to meet. Market Samurai has nearly perfected this process, saving you hours of work.
The good news is that this basic module is also the only one fully available in the free trial, so literally everyone can take the advantage of it.
Step No.1 – Generate Keywords
We will work with the soccer niche as an example. You could come up with some keywords from the top of your head, like:
- soccer clubs
- soccer shoes
- soccer training
Sooner or later though, you would run out of ideas.
It’s definitely more comfortable to hit one button and have up to 200 related keywords sucked up from Google, isn’t it?
Step No.2 – Analyze keywords
You can analyze the generated keywords with 14 tools. We will focus only on the most important ones. But before that, let’s determine a newbie-friendly criteria:
- Total Searches: 300+
- SEO Traffic: 126+ (Searches times 0.42)
- Phrase-To-Broad: 15%+
- SEO Competition: 30.000 or less
These criteria are quickly followed by brief explanations of the mentioned facilities:
- Total Searches - this tool examines the demand for your keywords, a.k.a. how many people are looking for it on a daily basis
- SEO Traffic – gives you an estimate of daily traffic from the search engines for the #1 website, it has similar informative value as the Total Searches
- Phrase-To-Broad – PBR is used to eliminate irrelevant keywords that made it through the generation process (we could have ballet shoes in our list)
- SEO Competition – gives you a heads up about the number of websites competing for one term (although it’s wise to judge the competition by strength, not only by numbers)
Step No.3 – Choosing Your Keywords
Now it’s time to leave technology behind and carefully think it through. If you have no keywords left, then it’s easy – just move on to another niche.
If you have at least 4-5 and they make sense together, immediately write them down. Say the analysis allowed us to use these keywords:
- soccer shoes
- soccer training
- running exercise
- soccer gloves
- local soccer leagues
We can utilize all these keywords, because you need shoes, running and gloves in the soccer training and you’d better be training for some league.
You get the idea - always try to combine all of the remaining keywords together and if it isn’t a complete gibberish, they’re your new business candidates.
Step No.4 – Rinse and Repeat
Have you found your new keywords and are you happy that the job is done? Far from it.
You need to go through multiple niches and micro-niches in order to determine whether by chance you couldn’t find even better keyword combination, perhaps with more traffic or less competition.
It would be folly to ignore a better foundation for your business when you have such a nice tool for evaluation lying around, wouldn’t it?
Plus, it’s less painful to give your research another 15 minutes than to waste half a year on a project that couldn’t work anyway…
Thank you for reading!
nice tips for searching the keywords
Thanks, I’m glad you liked it…
Been using market samurai and I’m contented. Although Google Adwords is easier, but then market samurai also gives you a wide range of keywords.
There is no question in my mind that Market Samurai is the most versatile and comprehensive and market research tools available anywhere at any price. I bought it when it first came out and have never regretted it since.
My only wonder is how they keep upgrading and providing such great customer support for a one time purchase item.
Ron Hartwell
Ron recently posted..The Future of Android Phones
I’ve also read on several “trainings” that it is better to choose a target-specific keyword rather than a broad one. The latter would have too many competition and would take longer to rank in, while the former would not only be faster to rank in but would also give you the kind of audience that really suits your products/services.
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